Today people are bombarded from all directions with information, images, sell messages, product placements and more. It’s advertising overload. All the more reason for you to learn advertising strategies to make sure your campaign is reaching the right people – your customers. If it’s not reaching the right people in a way that will make them modify their behavior (buy your service or product), your campaign will not produce results, and you’ve wasted your time and money.
To influence their decisions, you must get inside the mind of your customers and prospects. What makes them decide to buy your product or service versus your competitors’? What makes them think they need it at all? If you advertise to them when they are “hot” for your product or service, you can turn that prospect into a customer. Learn about advertising to prospects throughout their decision-making cycle and buying process.
A major benefit to advertising on both television and radio is the ability to target your customers- a lot of them. This targeting ability gives you a step in the right direction at the beginning of your campaign. If you know who your customers are, you can determine their radio listening and TV watching habits. Use our Identify Your Target Customer Worksheet to learn about advertising to your customer and targeting prospects.
Advertising seems to have it’s own language. Don’t get frustrated. If you don’t know what something means, refer to our Advertising Terms section for definitions. We make it easy for you by allowing you to click directly on the advertising term for a definition while you’re reading through this site. Just click on the underlined word or phrase and you’ll be taken to the advertising terms page. Browse through now to learn advertising basics.
Once you have an idea of who your customer is, their lifestyle and habits, then you can determine the best way to reach them. Is radio or tv the right vehicle to attract customers to you? Each has specific benefits, and if used correctly can work wonders for your business. We’ve seen it happen!
Tools for Learning Advertising Basics. To get started, access these links:
Learn why you should advertise on radio and tv. What are the benefits?
Complete the Identify Your Target Customer Worksheet
Learn about the Customers Buying/ Decision-Making Process
Refer to the Advertising Terms page whenever you’re unfamiliar with a word or phrase.