Radio And TV Advertising Rates By Daypart

TV Dayparts

Another way to purchase television is buying dayparts instead of specific programs. By giving the TV station this flexibility, you can save money. This is a good option during the summer when most hit shows are in re-runs and it doesn’t make sense to pay the hefty pricetags for them.

Just make sure the dayparts you are buying make sense for your business. Buy the dayparts during the times your target customer is most likely to be at home watching television.

Morning News: 5:00 a.m. – 9:00 a.m.

Morning: 9:00 a.m. – 12:00 noon

Daytime: 12 noon – 3:00 p.m.

Early Fringe: 3:00 p.m. – 5:00 p.m.

Early News: 5:00 p.m. – 7:00 p.m.

Access: 7:00 p.m. – 8:00 p.m.

Prime: 8:00 p.m. – 11:00 p.m.

Late News: 11:00 p.m. – 11:30 p.m.

Late Fringe: 11:30 p.m. – 1:00 a.m.


Radio Dayparts

Radio is primarily sold in dayparts. Your commercial will run during the time period specified.

Morning Drive: 6:00 a.m. – 10:00 a.m.

Mid-Day: 10:00 a.m. – 3:00 p.m.

Afternoon Drive: 3:00 p.m. – 7:00 p.m.

Evenings: 7:00 p.m. – 12:00 midnight

Saturday and Sundays tend to be less structured, so generally you can specify the time span you prefer, depending on the needs of your business. For instance, 7 am-6 pm, 10 am- 4 pm, etc.

ROS/ Run of Station- 6:00 a.m.- 12 midnight, or midnight to midnight.