Ad Buying Secrets gives you an insider’s look into the process of
getting an effective advertising campaign for your small business on
your local television and radio stations.
We’ve combined our 20+ years of experience in sales, media and
agency services to bring you a complete step-by-step guide to getting
your commercial on the air, effectively and cost efficiently. We’ve
worked with many business owners who have seen great results from
advertising on TV and radio. Of course, we’ve seen a few flops in our
time, too. We’re taking the experience of all of the successes and
failures we have to take the guesswork out of media buying for you.
We give you all the free tools and information you need to
navigate the sometimes confusing and intimidating world of broadcast
Both television and radio can bring more customers to your
door, but you need to understand what makes a targeted ad campaign work
and how easy it is to get your commercial on the air. Our goal is to
help you be successful in marketing your business.
You don’t have to be an ad agency professional to understand
the language that radio and TV ad sales people speak. We give you the industry terms and a step-by-step guide for both radio and television media buying.
Browse through our site to begin the process of learning
types of advertising approaches. And don’t miss our free advertising
tools, including a media planner, industry terms list and evaluation check list.
We’re happy to share our campaign planning and media buying
secrets to help you develop a successful marketing campaign for your
business and get the maximum return on your investment.