An Insider’s Guide for Small Business TV and Radio Advertising


Ad Buying Secrets gives you an insider’s look into the process of getting an effective advertising campaign for your small business on your local television and radio stations. We’ve combined our 20+ years of experience in sales, media and agency services to bring you a complete step-by-step guide to getting your commercial on the air, effectively and cost efficiently. We’ve worked with many business owners who have seen great results from advertising on TV and radio. Of course, we’ve seen a few flops in our time, too. We’re taking the experience of all of the successes and failures we have to take the guesswork out of media buying for you. 

We give you all the free tools and information you need to navigate the sometimes confusing and intimidating world of broadcast media.

Both television and radio can bring more customers to your door, but you need to understand what makes a targeted ad campaign work and how easy it is to get your commercial on the air. Our goal is to help you be successful in marketing your business.

You don’t have to be an ad agency professional to understand the language that radio and TV ad sales people speak. We give you the industry terms and a step-by-step guide for both radio and television media buying.

Browse through our site to begin the process of learning types of advertising approaches. And don’t miss our free advertising tools, including a media planner, industry terms list and evaluation check list.

We’re happy to share our campaign planning and media buying secrets to help you develop a successful marketing campaign for your business and get the maximum return on your investment.

radio commercials

We’re in the process of building our content-rich site to help you get the most out of your radio and TV advertising. 

Learn Advertising Basics– Tools for learning advertising terms, targeting your customer and understanding their decision-making process.

Negotiating Radio Advertising Price– Learn insider secrets on getting the best radio advertising price. Learn negotiating tactics on securing the best advertising rate radio…

Buying Television Advertising– An Insider’s guide to buying television advertising. Learn the process of buying tv advertising, negotiating tips and creating a media plan for your business in your market.

Creating a Media Buying Plan- An insider’s guide to creating a media buying and advertising plan for radio and tv advertising to maximize profits for your business.

Advertising Demographic Groups–  a reference guide to advertising demographic groups.

Negotiating Tips On Media Buying– An insider’s guide to buying local radio and tv advertising gives you negotiating tips on buying media.

Radio Station Formats– the most popular radio station formats to help you buy radio advertising for your business.

Copy Writing Resources, Creative Marketing and Advertising Ideas- marketing, advertising and creative copy writing resources.

Buying Effective Radio Advertising Schedules– tips on buying effective radio advertising schedules that produce results.

Advertising Added Value– get freebies with your advertising schedule!  Learn insider secrets to radio and TV media buying and negotiating tips on securing advertising added value for your business.

TV and Radio Advertising and Media Buying Tools-  Resources for getting the best return on your advertising investment.